is a place to learn about leadership, purpose, and entrepreneurship. Over the years, Reed Nyffeler began noticing something in conversations with young adults. Many were eager to grow as leaders but had never received a formal education in leadership or the chance to talk with people who had built and run businesses.
It brings together podcast conversations, leadership ideas, and discussions about work and business ownership to help emerging leaders think about the direction they want to pursue. Some people want to grow within an organization and develop their leadership skills.
Others are curious about entrepreneurship or owning a business of their own. Wherever someone is starting, Next In Leadership offers a place to learn, think, and explore what direction may be worth pursuing.
Reed Nyffeler is a lifelong entrepreneur who believes the next generation of leaders should have access to honest conversations about work, responsibility, and building something meaningful. He is the founder and CEO of Signal, an international security services franchise with a mission to provide peace of mind so people can pursue passion in life. Reed also founded Filtergo, a commercial air filter replacement franchise designed to simplify air care for businesses,
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Reed Nyffeler is a lifelong entrepreneur who believes the next generation of leaders should have access to honest conversations about work, responsibility, and building something meaningful. He is the founder and CEO of Signal, an international security services franchise with a mission to provide peace of mind so people can pursue passion in life. Reed also founded Filtergo, a commercial air filter replacement franchise designed to simplify air care for businesses,
Reed has written two books focused on purpose and leadership, drawing
from his experience as an entrepreneur and founder.
Transform Through Purpose explores what it means to live with clear priorities and a defined sense of purpose. The book examines how purpose shapes the decisions you make, the habits you develop, and the direction you choose to pursue. Through personal stories and practical principles, Reed encourages readers to stop living by default and begin building a life guided by intentional choices.
Lead Exponentially focuses on leadership development and the long-term impact of investing in people. It explores how strong organizations grow by developing leaders who can guide others, take responsibility, and carry forward the mission of the organization. Reed outlines practical ways to identify emerging leaders, develop their abilities, and create cultures where leadership continues to multiply over time.
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